1. News
May 7, 2024

Sandbox Banking, Creatio join forces to boost CRM capabilities for financial institutions

Through the partnership, Sandbox Banking and Creatio aim to modernise the banking sector by connecting banking software and systems, data and people with Creatio's workflow automation and CRM solutions

Sandbox Banking has partnered with no-code platform vendor Creatio to enhance customer relationship management (CRM) capabilities for financial institutions.

Based in the US, Sandbox Banking has developed an integration platform as a service (iPaaS) banking automation solution called Glyue. The solution is leveraged by North American banks and credit unions to accelerate the process of digital transformation.

Through the partnership, Sandbox Banking and Creatio aim to modernise the banking sector by connecting banking software and systems, data and people with Creatio’s workflow automation and CRM solutions.

Sandbox Banking partnerships vice president Kelsey Saia said: “Our partnership with Creatio is an exciting opportunity to enhance CRM capabilities for financial institutions.

“By merging Sandbox Banking’s proficiency in fintech integrations with Creatio’s leading CRM platform, we aim to empower banks and credit unions to better understand and serve their account holders, fostering growth and innovation in the financial services sector.”

The collaboration also combines Sandbox Banking’s iPaaS solution and Creatio’s robust no-code platform for CRM, helping financial institutions to optimise operations, customer, and member experiences as well as to expedite digital transformation efforts.

By utilising Creatio’s expertise and innovative solutions along with Glyue low-code iPaaS banking automation solution, the partnership will accelerate digital transformation within the banking industry.

At the outset, the partnership will focus on integrating core banking systems that Sandbox Banking already interfaces with, in addition to Creatio’s CRM platform. This integration will enable financial institutions to easily access current customer or member data.

Creatio global channels senior vice president Alex Donchuk said: “Thousands of leading organisations in the financial services sector worldwide are leveraging Creatio’s no-code platform to drive innovation and enhance their customer experiences.

“We are thrilled to collaborate with Sandbox Banking to enable more companies in North America to tap into innovative finserv-specific solutions powered by no-code.”