Genpact Study

CFOs Empowering Enterprises in the Age of Instinct

As businesses become more accustomed to turbulent landscapes, they know they must fundamentally transform the way they work to meet new expectations from consumers and ardent demands for sustainability and action for social justice. They’re turning to CFOs and the finance function to light the path forward.  Once considered a transactional, back-office function, finance and accounting (F&A) will drive the next generation of strategic insights that build customer loyalty, uncover opportunities for growth, maximize value for all stakeholders and support innovation.  Genpact have partnered with The Future Laboratory to understand the world in which companies and their finance organizations operate today and will face tomorrow. From their position looking across the organization, CFOs will become more strategic partners and empower their companies to address broad agendas. Finance is uniquely placed to help tackle enterprise challenges and become a source of innovation for future growth.  This report lays out the significant shifts that CFOs and finance must make to help their companies succeed. To thrive, organizations must connect, predict, and adapt at speed, placing data at their core and embedding digital technologies, including artificial intelligence (AI), throughout.