TIFIN, an artificial intelligence (AI) and innovation platform for wealth, has begun a new phase of alliance with RBC Wealth Management US to strengthen adviser-client relationships.
Through the partnership, all financial advisers at RBC Wealth Management US will have access to AI-Powered Insights.
AI-Powered Insights is a new programme that leverages AI to track customer behaviours and patterns to identify those who might have money in motion after an important financial event.
It started as a pilot programme in August 2023 and has been officially launched company-wide this week, said TIFIN.
RBC Wealth Management US technology head Greg Beltzer said: “RBC Wealth Management-U.S. has been one of the early adopters of TIFIN AG’s AI capabilities to use actionable intelligence to help our 2,100+ advisers deepen client relationships and grow their practice.
“The team at TIFIN has been extremely collaborative and innovative in addressing our needs and integrating their advanced models into our CRM and marketing technology stack. We look forward to working with TIFIN AG to use technology to better support client-advisor interactions.”
Established by Vinay Nair, TIFIN develops and operates new companies that deploy data science, AI, and technology to address challenges in wealth and asset management.
The platform’s companies have included Paralel and 55ip, which was sold to JP Morgan. Currently, TIFIN’s portfolio includes Magnifi, TIFIN Wealth, TIFIN Give, TIFIN AG, TIFIN AMP, Sage, Helix, and TIFIN @Work.
TIFIN is backed by JP Morgan, Franklin Templeton, Morningstar, Hamilton Lane, Motive Partners Broadridge, and others.
Nair said: “TIFIN AG’s mission is to use AI to bring more individuals into the world of financial advice.
“Partners such as RBC Wealth Management-U.S. share that mission and we are delighted to be working together.”