Publicis Sapient, a digital business transformation company, and OneSavings Bank (OSB) proudly announce the launch of OSB’s new digital Savings platform. The platform, officially introduced to the public on October 7, 2024, represents a significant milestone in OSB’s digital transformation, securing its position as a market leader in financial services.
Testament to the strength of the partnership, the platform moved from concept to launch in a record 18 months. Since its debut, it has growing balances quickly and garnered overwhelmingly positive customer reviews. This newly launched savings platform enhances OSB’s savings business but also lays the foundation for an upcoming lending platform as OSB continues to transform into a modern and agile financial institution.
The journey began in 2022, with Publicis Sapient selected as OSB’s exclusive end-to-end transformation partner. The collaboration leverages Publicis Sapient’s unique and fully-integrated SPEED – Strategy, Product, Experience, Engineering, and Data & AI – capabilities to reimagine the bank’s vision, develop a strategic roadmap to modernise the bank’s operations, create enduring capability and deliver a robust, scalable and customer and colleague centric platform that is flexible for the future.
Features of the new savings platform include:
- A seamless experience that puts colleagues and customers at the centre, empowering them to take charge of their financial futures. Customers can register and fund an account in as little as 3 minutes.
- Cutting-edge features include self-service digital capabilities, automated savings operations, and flexible product management to enhance customer experience and operational efficiency.
- Composable architecture built on a cloud-native core banking solution (Mambu) integrated with CRM (Salesforce) and an ecosystem of fintech solutions that enables a flexible and scalable platform to enable continued growth.
“We’re incredibly proud to partner with OSB on their transformative journey, harnessing the power of our SPEED —Strategy, Product, Experience, Engineering, Data & AI— capabilities to deliver a modern, people-first solution. By seamlessly integrating leading technology platforms like Microsoft and Salesforce with best-in-class fintechs, we are building a dynamic, innovative ecosystem that elevates the customer and colleague experience. This collaboration not only drives immediate value for OSB’s clients but also positions the bank for sustainable growth in the rapidly evolving, fintech-driven financial landscape.” – Mark Smith, Vice President, Financial Services, Publicis Sapient
“The launch of our new savings platform marks a significant milestone in OSB Group’s transformation journey. Together, we’ve created a secure, intuitive platform tailored to our customers’ needs, improving satisfaction, conversion rates, and operational efficiency. I am excited not only about this launch but also, the journey ahead as we continue to make large strides toward modernizing our business into a bank with the soul of a fintech. Publicis Sapient has been instrumental in the journey and helping to achieve this critical milestone.” Matthew Baillie, Group Chief Transformation Officer, OSB Group
“Our partnership with Publicis Sapient is built on shared goals and a mutual culture of collaboration, combining bold thinking with our 150-year heritage to deliver meaningful change for our customers. This achievement is a testament to the power of partnership and the dedication of our teams. Together, we’ve built a truly customer and colleague centric bank by embracing new technologies to drive our transformation forward, meeting the needs of both new and existing customers while staying true to the values that have earned their loyalty over the years.” – Clive Kornitzer, Group Chief Operating Officer, OSB Group.
