1. News
June 6, 2023

Pioneer to invest in AI-driven automotive data management firm CerebrumX

Both parties have also agreed to develop new data-driven mobility services, including connected services for original equipment manufacturers

Japanese mobility products firm Pioneer plans to invest in and form a business alliance with artificial intelligence (AI)-driven automotive data management firm CerebrumX in a move to expedite the development of the former’s mobility services business.

Both parties have also agreed to develop new data-driven mobility services, including connected services for original equipment manufacturers (OEMs).

In addition, the new mobility services are expected to cater to after-sales service providers including insurance, fleet management, and maintenance.

Through the partnership, Pioneer and CerebrumX aim to expand their collaborative business worldwide, starting with North America and Japan.

Besides, the companies intend to provide a one-stop connected service platform that supports both connected vehicles as well as existing unconnected vehicles upgraded with Pioneer’s connected aftermarket products.

The partnership will leverage Pioneer’s mobility services and connected aftermarket products including telematics adapters, AI-enabled dashcams, and safety systems that can be added to existing unconnected vehicles, all powered by the company’s Piomatix.

Piomatix is a mobility AI platform that is designed to develop the future of mobility experiences.

Pioneer president and CEO Shiro Yahara said: “We strongly believe that connected AI automotive services will drive new mobility experiences of the future. Pioneer will play an active role in enabling this future globally together with the CerebrumX team.”

CerebrumX will contribute its augmented deep learning platform (ADLP) to the partnership.

The platform can take raw connected vehicle data, combine, clean, and enrich it, before using AI/machine learning (ML) algorithms to produce advanced analytics and actionable domain-specific insights for various enterprises.

CerebrumX CEO Sandip Ranjhan said: “The strategic partnership will enable us to tap into new markets and unlock greater growth opportunities. This milestone also marks our entry into the global market and a significant step forward for CerebrumX.”

Pioneer seeks to expand its solution services business globally through collaboration by developing new mobility experiences and services with a wide range of partners.

The services include new connected services for OEMs, new insurance and warranties from insurance companies, and electric vehicle (EV) fleet management and energy management.