Modern Wealth, an independent and fee-only investment advisory firm, has introduced its new proprietary advising process for entrepreneurs and business owners.

The three-step advisory process, dubbed Dynamic Plan, is designed to help businesses with value growth and exit planning.

Dynamic Plan is a holistic framework that integrates business advisory, financial planning, wealth management, and life planning.

The investment advisory firm said this approach will help business owners boost company value, align their personal financial goals, and plan a successful exit for lasting financial and personal success.

Modern Wealth founder and CEO Alan Rhode said: “Our clients’ businesses are often their most valuable asset, but the value is often untapped.

“With our Dynamic Plan, we seamlessly integrate the business side of things with personal wealth management and life planning. This ensures a comprehensive strategy that leaves no stone unturned.”

Step one of the plan involves a thorough evaluation of the business’s intrinsic value and an analysis of the value gap, providing a foundation for decision-making.

Modern Wealth calculates a company’s intrinsic value by examining key factors like operational efficiency, financial health, risk factors, and growth potential.

The process identifies the gap between the current value and the desired market valuation, helping business owners pinpoint areas for improvement and prioritise investments.

Step two is centred on value acceleration through Modern Wealth’s business advisory framework, which focuses on driving growth by improving critical areas essential for long-term value creation.

Modern Wealth evaluates and enhances planning, leadership, people, sales, marketing, operations, finance, and legal functions within the organisation.

The firm targets key drivers like operational efficiency, sales growth, leadership alignment, and financial stability to improve quality and reduce risk.

The final step helps business owners plan and execute a smooth transition, preserving their business legacy and ensuring personal financial security.

Modern Wealth creates a customised exit plan that addresses legal, tax, and financial factors, including succession planning, ownership transitions, and contingency strategies.

The firm helps owners evaluate transition options such as Employee Stock Ownership Plans (ESOPs), management buyouts (MBOs), third-party sales, or family transitions, guiding them toward the best-fit strategy.