Indian IT firm HCLTech said that its software business unit HCLSoftware has been selected by State Bank of India (SBI) to digitally transform the lender’s customer engagement.
Through the partnership, SBI will leverage HCLSoftware’s MarTech solution as part of its digital transformation programme.
Under the five-year agreement, HCLSoftware will also implement the HCL Unica platform to help SBI in digitally modernising its customer interaction framework.
It will also offer hyper-customised communication across the Indian bank’s various digital marketing channels while complying with the Digital Personal Data Protection Act (DPDPA) and other strict security needs.
HCLSoftware chief revenue officer Rajiv Shesh said: “The partnership underscores the strength of the innovative capabilities of HCL Software to deliver digital transformation at scale.
“We are proud that HCL Unica would enable one of the largest banking transformations in the world and help SBI deliver superior customer engagement and experience.”
According to HCLTech, HCL Unica will make use of real-time data to enhance SBI’s ability to engage with its customers. HCL Unica is equipped with advanced customer data platform, artificial intelligence (AI) capabilities and extensive campaign management tools.
Besides, the platform will help in facilitating complex, multi-channel digital marketing campaigns, and improving customer engagement precision and relevance.
HCLTech said that the HCL Unica platform’s customer data platform will streamline and consolidate SBI’s customer data from various touchpoints.
This helps in building a unified view that facilitates deeper insights and targeted marketing initiatives.
Last year, Banco do Brasil selected HCLTech, through a bidding process, to boost the Brazilian bank’s digital transformation and customer relationship management (CRM) journey.