FNB, a US-based financial services company, has introduced a new digital feature allowing customers to instantly transfer payroll direct deposits to their FNB accounts.
The functionality is integrated into the financial institution’s existing account opening process and can be accessed via online or mobile banking platforms.
The new service forms part of FNB’s ongoing efforts to expand its digital banking infrastructure and streamline customer onboarding.
Customers opening new accounts, or using existing FNB checking, savings or money market accounts, can now switch payroll deposits with a few steps.
After logging in, users can locate their payroll provider, log into their employer’s payroll system, and receive confirmation of the successful transfer to their FNB account.
The feature has been developed in collaboration with Atomic, a financial technology firm. This partnership builds on FNB’s recent strategic investment in Atomic, through which the bank aims to expand its suite of digital banking tools.
A second service, enabling users to move recurring debit transactions to FNB accounts, is scheduled to be introduced later in 2025.
FNB’s integration of the direct deposit switch capability aligns with its digital banking strategy anchored in the eStore platform.
The proprietary digital channel allows retail and business customers to explore banking products, receive tailored recommendations, access financial literacy resources, and book appointments with FNB staff.
Product selections can be added to a virtual cart and submitted via a common application process, enabling users to apply for up to 30 different financial products at once.
The direct deposit switch functionality enhances this platform by reducing the time and steps required to fully activate a new account. The move is expected to further position FNB as a primary banking choice for consumers seeking streamlined onboarding through digital channels.
Customers can access the direct deposit switch option from within their FNB Online or Mobile Banking account by selecting the relevant account and navigating to the embedded service. The capability applies to both personal and business users looking to transition payroll deposits to FNB without manual paperwork or offline verification steps.
FNB and First National Bank chairman, president, and CEO Vincent Delie, Jr. said: “FNB’s digital strategy is designed to drive client acquisition, engagement and primacy, and it is a major force behind our success gaining share throughout the footprint.
“Our work with Atomic is the latest in an ongoing series of investments we have made in fintech partnerships and proprietary technology that make it easier to start or grow an FNB relationship.”
