Entrust, a company specialising in trusted payments, identities, and data security, has launched artificial intelligence (AI)-powered identity verification as a new feature of its identity-as-a-service (IDaaS) platform.
According to the company, last year US businesses lost nearly $112bn to fraud, equivalent to approximately 7% of their revenue.
Besides, the 2025 Identity Fraud Report highlights that digital forgeries now account for 57% of document fraud cases, a 244% year-on-year surge. Deepfake-related fraud attempts, which occur approximately every five minutes, represent 40% of video biometric fraud incidents.
The upgraded IDaaS platform integrates advanced technologies, including AI-driven biometrics, phishing-resistant passwordless multi-factor authentication (MFA), adaptive risk-based authentication (RBA), and secure digital onboarding.
Entrust’s latest update allows biometric data to be stored directly on a user’s mobile device rather than in the cloud.
This feature caters to businesses focused on complying with data protection regulations and offers enhanced security for high-value transactions.
Entrust digital security president Bhagwat Swaroop said: “Failure to do so allows more bad actors through a business’ front door, increasing fraud risks and forcing reliance on clunky step-up authentication methods at day two and beyond.
“Entrust facial biometric authentication with Onfido identity verification offers an efficient, low-friction way to confirm user identities throughout the user’s lifecycle, helping businesses answer the question: is this user still the same person we onboarded at day one?”
The new solution facilitates secure user onboarding by encrypting and storing biometric identifiers either on the user’s device or within a business’s secure database.
During high-risk activities, such as account recovery or significant financial transactions, users can recapture their biometric data for comparison with the original encrypted identifier.
This approach enhances fraud prevention by leveraging the security of physical biometrics, said the company.
The platform also offers additional benefits, including improved fraud prevention measures against deepfakes and synthetic identities, phishing-resistant authentication methods.
Furthermore, the intuitive authentication process streamlines the user experience, reducing dependence on methods such as passwords and tokens.
