BlueRock Horizon Asset Management has introduced an advanced, artificial intelligence (AI)-driven investment strategy aimed at delivering enhanced alpha for its clients.

The strategy integrates AI, machine learning, and big data analytics to refine market predictions, optimise portfolio management, and identify high-growth opportunities.

The new approach leverages advanced AI capabilities to process vast quantities of market data in real time.

Through the analysis of economic indicators, market sentiment, and historical trends, AI models can quickly identify market shifts and lucrative opportunities. This is expected to outpace the speed and effectiveness of traditional investment methods.

BlueRock Horizon’s AI models are designed to evolve continuously, learning from incoming data to adapt to shifting market conditions. This dynamic capability ensures that the firm’s investment strategies remain responsive and competitive.

BlueRock Horizon founder Marcus Erikson said: “We’re not just analysing data; we’re learning from it to make smarter, data-driven decisions.

“This ensures our investment decisions remain ahead of the curve, maximising returns while minimising risk.”

Diversification remains a cornerstone of the firm’s approach, with investments spanning equities, real estate, and private equity to mitigate portfolio volatility, said BlueRock Horizon.

Additionally, the AI technology aids in identifying cross-market arbitrage opportunities, capitalising on inefficiencies between markets to boost returns.

BlueRock Horizon also stated that its focus on AI-driven innovation aligns with its goal of delivering smarter wealth management solutions.

Based in the US, BlueRock Horizon combines traditional financial expertise with advanced technological tools. The firm specialises in AI-driven strategies, diversified asset allocation, and dynamic risk management to achieve superior returns across multiple asset classes.

BlueRock Horizon also manages over $120bn in real estate and capital markets. Besides, the firm has more than $18bn in acquired and managed assets.