Dutch fintech company Backbase has partnered with Swiss financial consulting firm Synpulse to advance digital transformation for banks in the Asia-Pacific (APAC) region.
The collaboration aims to modernise customer experiences and improve operational efficiency, building on Backbase’s success with financial institutions in Europe.
It leverages Backbase’s engagement banking platform and Synpulse’s regional expertise to address specific market needs.
The partnership offers a comprehensive transformation approach, including strategy consulting, tailored platform solutions, and localised implementation services.
By integrating Backbase’s platform with Synpulse’s insights, financial institutions can focus on customer-centric strategies while adapting to regional requirements.
This unified approach is designed to enhance business outcomes, such as customer acquisition and cost reduction.
Backbase ASEAN and South Asia vice president Riddhi Dutta said: “This partnership strengthens our ecosystem and ensures banks have both the architecture and specialised expertise needed to accelerate their digital transformation.
“Synpulse’s proven financial services expertise and understanding of regional markets make them an ideal partner to help banks deliver exceptional customer experiences across all touchpoints.”
The partnership aims to deliver three key benefits for APAC financial institutions: improved business outcomes, localised expertise, and full-spectrum banking solutions.
The advantages are expected to enhance customer acquisition, increase share of wallet, and reduce operational costs.
On-ground teams will provide market-specific insights and technical implementation, addressing retail, SME, and wealth management needs.
Backbase’s platform supports over 150 financial institutions globally, including APAC leaders like BDO Unibank in the Philippines, HDFC Bank in India, and Techcombank in Vietnam.
The platform helps banks unify business lines and modernise around customer needs without vendor lock-in.
Furthermore, Backbase plans to expand its regional presence to Hong Kong this year.
Synpulse partner Yash Shah said: “Our combined strengths will enable banks to unlock new growth opportunities and achieve digital transformation goals more effectively.
“Together, we provide financial institutions with the guidance and implementation capabilities needed to execute large-scale transformations with confidence.”
