Luxembourg-based private investment company Artal Group has selected Creatio, a software company offering low-code platforms, to boost financial services in the Middle East.
Artal provides advanced financial solutions across the Middle East and believes the partnership will advance the digital transformation of its financial services in the region.
Under the partnership, the private investment company will integrate Creatio’s AI-native no-code automation capabilities, including its platform, into its suite of financial cloud solutions.
Through the collaboration, Artal aims to enhance its operational efficiency, advance time-to-market, and deliver better customer experiences.
Also, the investment company will provide its clients with a simple, customisable, and scalable approach to automating their core business processes.
Artal Group business development manager Mohammed Khabas said: “We at Artal are thrilled about this partnership with Creatio, which allows us to deliver advanced solutions that enhance efficiency and improve customer experiences in the financial sector.
“This collaboration reflects our commitment to innovation and to developing financial solutions that meet the evolving needs of the regional market.”
Creatio global channels senior vice president Alex Donchuk said: “By combining our AI-native no-code automation platform with Artal’s regional finserv expertise, we are equipping financial institutions in the Middle East with next-era tools to redefine their digital innovation capabilities and future-proof their operations.”
Creatio said it provides the customers with the freedom to own their automation, delivered through a no-code platform, integrating AI-native capabilities into a modern CRM.
Also, it helps customers digitise workflows, enhance customer and employee experiences, and advance the commercial and operational teams.
Furthermore, it delivers a combination of AI and no-code to transform sales, marketing, and customer service, to offer superior agility, autonomy, and value, said the software company.
In May this year, Vietnamese IT services provider FPT Software teamed up with Creatio to expedite the adoption of no-code across the globe.
Through the partnership, FPT Software aims to expand Creatio’s expertise and service portfolio to support business customers in banking, finance, insurance, and other sectors.
The same month, Sandbox Banking partnered with Creatio to enhance customer relationship management (CRM) capabilities for financial institutions.
