China-based financial services company Ant Group has introduced its new artificial intelligence (AI) financial manager, named Maxiaocai.

It was launched during the 2024 INCLUSION·Conference on the Bund in Shanghai.

Maxiaocai is accessible through the Alipay and Ant Fortune apps. It is designed to provide personalised financial services, leveraging Ant Group’s advanced foundation model technology.

This latest launch follows the company’s earlier introduction of the AI life assistant, Zhixiaobao and the AI Healthcare Manager, demonstrating Ant Group’s commitment to integrating AI technology into various consumer-facing use cases.

Maxiaocai offers users expert-level financial services, customised market insights, simplified complex financial concepts, and tailored investment advice.

The AI personal financial manager can generate visual summaries of financial reports, highlighting essential information, and translate intricate financial terminology into easily comprehensible language.

Since its public testing began in early 2024, Maxiaocai is claimed to have garnered 70 million monthly active users as of August 2024, with 45% residing in cities below the third tier.

The platform now connects with more than 200 financial institutions, including asset management companies and securities firms, as well as over 15,000 financial content creators.

Ant Group vice president and Ant Fortune and Ant Insurance chief technology officer Wang Xiaohang said: “By putting users at the centre, AI helps investors organise the information they need and delivers personalised services.

“Generative AI technology not only enhances how investors interact with financial management services but also transforms the services themselves.

“By leveraging AI models tailored to professional service sectors, and with the model’s powerful capabilities in general knowledge, understanding, and communication, Maxiaocai can seamlessly integrate financial products, market information, and other services on the Ant Fortune platform, making digital professional financial services accessible to all.”

Last year, Ant Group debuted its financial large language model (LLM) as well as two new applications backed by the financial LLM. The applications included Zhixiaobao 2.0 and Zhixiaozhu 1.0, which are intelligent financial assistants for consumers and financial industry professionals, respectively.