Accenture has announced an investment in Singapore-based technology firm GoUpscale, which develops content engagement solutions for wealth management and asset management organisations.
The investment was made through Accenture Ventures, though financial terms of the transaction have not been disclosed.
GoUpscale was founded in 2021 by present CEO Dominic Gamble and Ben Backx. It provides modular software that applies artificial intelligence (AI) and generative AI to transform financial communications into interactive digital formats.
The company currently serves more than 50 clients across Southeast Asia, Europe, and North America.
The collaboration aims to enhance how wealth management firms deliver digital-first client communications, moving away from static documents like brochures and reports.
Gamble said: “The content landscape for wealth management firms is evolving quickly, and our technology is helping them stay ahead of this transformation.
“The investment from Accenture will allow us to further scale our AI capabilities, refine our platform, and bring our solutions to more firms seeking to enhance their client engagement strategies.”
According to Accenture’s recent research, firms in Asia are targeting a near doubling of assets under management to approximately $260 trillion by 2026, with 95% of this growth expected to be driven by relationship management personnel. This has led to a heightened focus on developing more effective and relevant communication strategies across digital channels.
Accenture indicated that personalised and dynamic content delivery could contribute to a 6% to 8% annual increase in revenue for wealth management companies. The firm will provide GoUpscale with access to its generative AI capabilities, sector expertise, and proprietary data resources.
Accenture Ventures global lead Tom Lounibos said: “The pervasiveness of generative AI is inspiring new ideas and possibilities in creating and delivering content in a format that customers prefer.
“Clients expect seamless, digital interactions and GoUpscale’s technology has the potential to revolutionise how wealth managers share the insights that build trust and value.”
As part of the investment, GoUpscale will also join Project Spotlight, Accenture Ventures’ initiative that supports emerging technology providers through enhanced access to Accenture’s enterprise client network and industry-specific knowledge.
The programme is designed to accelerate market reach and drive the commercialisation of advanced technology solutions.
The partnership is expected to allow GoUpscale to scale operations and expand into additional markets while co-developing AI-powered solutions tailored to the demands of financial services clients seeking more efficient client engagement tools.
