Experian, a data and technology company, has acquired NeuroID, a provider of behavioural analytics, for an undisclosed amount.
This acquisition aims to enhance Experian’s fraud risk management capabilities by integrating NeuroID’s insights into digital behavioural signals.
NeuroID’s solutions offer analysis for both new and returning users across various stages of the customer journey, including account openings, logins, and transactions.
Experian North American identity and fraud business president Robert Boxberger said: “Our acquisition of NeuroID highlights our commitment to providing our clients with data, analytics, and insights to prevent fraud. Together with NeuroID, we’re excited to build new blended offerings that detect risk but also empower businesses to confidently navigate the online landscape and trust in their transactions.
“In today’s competitive and digital-first world, the use of behavioural analytics is now vital for innovating for the future of fighting fraud.”
NeuroID’s behavioural analytics are now accessible through CrossCore on the Experian Ascend Technology Platform, becoming a component of Experian’s fraud detection services.
Last year, Experian’s identity verification and fraud prevention solutions helped clients avert an estimated $15bn in fraud losses globally. With NeuroID integrated into Experian’s offerings, clients can now utilise a single service provider to monitor and analyse real-time digital behaviour, such as navigation patterns and data entry methods.
The rise of AI-driven fraud has prompted companies in sectors ranging from financial services to healthcare and e-commerce to adopt new fraud detection technologies, including behavioural analytics. These insights assist in real-time fraud mitigation and protection against identity theft, account takeovers, bot attacks, and fraud rings, ensuring a seamless customer experience.
NeuroID CEO Jack Alton said: “We are in a new era of fraud driven by AI. Companies are under pressure to rapidly innovate and advance their approach to fighting fraud. NeuroID unlocks a view into a user’s riskiness based on behavioural interactions.
“This view arms companies with a proactive, first line of defence to detect sophisticated fraud rings and bot attacks. By joining forces with Experian, we’re looking forward to helping companies confidently navigate this new era with solutions that enable more secure and frictionless experiences.”
