JP Morgan Payments, the payment solutions business of JP Morgan Chase & Co., has teamed up with identity verification technology firm PopID, to pilot in-store biometric payments in the US.
The collaboration will allow shoppers to easily complete transactions using a pay-by-face biometric payment solution, without needing to use their phones or credit cards.
The partnership also offers a biometric loyalty program check-in and payments, which speeds up the ordering and checkout experience for merchants and customers.
American fast-food restaurant chain Whataburger, which already uses PopID’s solution, is planning to extend biometric payments with JP Morgan Payments.
Whataburger is already experiencing a positive impact with shorter checkout times and more loyalty engagement at the counter and on self-ordering kiosks, said JP Morgan Payments.
Whataburger technology vice president Jerry Phillips said: “We are excited to continue to embrace biometric payments to help us revolutionise the way our customers purchase their favourite food reliably and securely.
“At Whataburger, we believe in innovation, and this marks a significant step forward in enhancing our overall dining experience.
“This new offering allows us to provide a faster, safer and seamless checkout process for our valued guests, backed by the stability of an established financial institution.”
Under the collaboration, JP Morgan Payments will offer a biometric checkout solution powered by PopID, which uses enhanced facial identification technology.
The technology will create a secure and convenient method for customer identification and payment authentication.
It works by converting the photo of the customer’s face, taken during enrolment, into an encrypted template, and securely storing it in the PopID cloud.
When a purchase is initiated, the transaction template is matched against the template stored in the cloud to inform the matching result to the merchant.
The new biometric checkout solution is a merchant-agnostic solution, which can be used by customers at any participating pilot merchant once they enrol.
South Florida Motorsports (SFM), which organises the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, initially adopted the JP Morgan Payments’ biometric payments solution.
PopID CEO John Miller said: “We’ve seen a remarkable increase in speed and a rise in customer loyalty when biometric technology is available. Allowing people the freedom to authenticate loyalty and pay how they want, while levelling up security, is critical to today’s consumer.”
JP Morgan Payments omnichannel and biometric solutions managing director Jean-Marc Thienpont said: “This is a giant step forward in helping our clients reimagine the entire retail experience for their customers and bringing best-in-class biometrics payment solutions to the market.
“We offer something that is hard to match – the stability, scale and trust of a world-class bank combined with the technology and agility of a fintech.”
