China-based mobile big data solutions platform Aurora Mobile has teamed up with the Bank of Zhangjiakou to support the urban commercial bank’s digital transformation.
Aurora Mobile will leverage its customer engagement platform and marketing technology services, for the partnership.
Through digital transformation, the Bank of Zhangjiakou aims to enhance its financial service capabilities to better serve urban and rural residents and small and medium-sized enterprises.
The bank has partnered with Aurora Mobile and deployed its intelligent push notification solution JPush, to deliver information to each customer in an accurate, timely, and effective way.
JPush supports diverse operating systems, such as Android, iOS, HarmonyOS, QuickApp and Web, integrates SDK notifications within minutes and delivers messages at millisecond speed.
It is compatible with JPush channels, APNs, FCM and the system-level push messaging channels of several mobile brands such as Huawei, Xiaomi, OPPO, VIVO, Meizu and ASUS.
Building on its capacity of more than 10 billion daily visits, JPush serves the Bank of Zhangjiakou’s large user base, with effective and stable information pushing.
The Bank of Zhangjiakou has leveraged technology to drive business innovation and achieve precise marketing.
JPush leverages its data analysis capabilities and intelligent push strategies to help the bank get a better understanding of customer needs and create personalised push notifications.
The approach not only enhances customer satisfaction and loyalty but also supports the bank’s business growth and clears the path for building an intelligent operating system.
To address the challenges in the digital transformation process, the Bank of Zhangjiakou has created a network security operation system with higher standards and stricter requirements.
During its development, JPush was tested for no-load traffic, no-load power consumption, online reliability, concurrency capability, service stability, and network robustness.
The solution achieved top performance in the tests and offered stable, secure, and efficient message-pushing capabilities to the bank.
Aurora Mobile aims to continue using its technical services suite and product portfolio to support the Bank of Zhangjiakou in further deepening technology-driven innovation.
The company expects the effectiveness and quality of financial services to reach a higher level, as the bank implements and executes its digital transformation strategy.
In addition to advanced message-pushing solutions, JPush will help the bank achieve more accurate and intelligent customer outreach and marketing, said Aurora Mobile.
