Missouri Central Credit Union has chosen Bankjoy’s digital banking platform and Online Account Opening solution to enhance member acquisition and onboarding.
Located in Lee’s Summit, Missouri, and established in 1931, Missouri Central Credit Union manages nearly $78m in assets. The credit union aimed to implement a cost-effective digital banking platform that offers a competitive experience similar to that of large national banks.
After a thorough evaluation of various vendors, supported by their strategic partner Cornerstone Advisors, Missouri Central Credit Union selected Bankjoy’s digital banking products to improve member experience and provide advanced digital tools.
Missouri Central Credit Union president and CEO Josh Wooley said: “Given our longstanding history of serving our tight-knit community, strong member relationships are something we take pride in and it’s what differentiates us from larger, national bank brands. In an effort to continue providing top-notch service to our members, we strive to find innovative, intuitive and cost-effective technologies that make it easier for members to bank with us.
“After vetting our options and meeting the team at Elevate 2024, Bankjoy’s user conference, we found that their digital banking platform and online account opening tools were a perfect fit for our needs. We look forward to working with Bankjoy.”
The partnership will provide Missouri Central Credit Union members with access to Bankjoy’s comprehensive digital platform, which includes online and mobile banking, e-statements, and integrated online loan applications.
The Online Account Opening solution offers a rapid, 90-second onboarding process that includes ID upload and selfie matching for secure and efficient account setup. The system supports enrolment via mobile, online, and in-branch channels, and integrates with the credit union’s core processing system, Fiserv Portico, ensuring a consistent experience across all channels.
Bankjoy CEO Michael Duncan said: “Since the beginning, Bankjoy has been focused on helping community financial institutions like Missouri Central offer the same level of robust digital banking tools that the largest financial institutions in the country offer.
“By partnering with us and leveraging our award-winning suite of digital banking features and our online account opening solution, Missouri Central Credit Union is well equipped to grow engagement and attract new deposits, even amid a fiercely competitive market.
“We’re helping level the playing field so institutions of all sizes can compete and win market share, as we believe this is paramount to a healthy financial services landscape.”
