US-based Avidia Bank has partnered with digital transformation solutions provider Q2 and financial data-driven personalisation firm Personetics in a move to transform the bank’s digital banking experience and strengthen engagement.
Through the partnership with Q2, the American bank intends to modernise and improve its digital banking experience for customers.
Apart from the Q2 digital banking platform, Avidia Bank has opted for Q2 solutions like Q2 Innovation Studio and Q2 Marketplace to enhance innovation speed and deliver unique customer experiences.
Q2 Innovation Studio will allow the bank to partner with fintechs to offer its customers pre-built integrations to further improve the digital banking experience.
Q2 chief product officer Katharine Briggs said: “By leveraging the Q2 platform, Q2 Innovation Studio and the partner fintech ecosystem, we believe Avidia Bank can better serve account holder needs and provide a differentiated customer experience, enabling them to drive stronger engagement while broadening their regional footprint.”
Avidia Bank will also utilise Personetics’ artificial intelligence (AI)-driven tailored engagement platform through Q2 Innovation Studio.
This is expected to maximise the impact of the data-driven insights as well as support the bank’s customers to achieve their financial goals.
Personetics’ AI-driven personalisation engine will also offer hyper-relevant, real-time insights, advice, and savings journeys for Avidia Bank’s. It will enable them to manage finances, make informed decisions and realise their financial goals.
Avidia Bank’s integration with Personetics includes pre-built widgets. Established in 1869, Avidia Bank is a $2.6bn mutual community bank.
Avidia Bank senior vice president and chief marketing officer Janel Maysonet said: “Q2 enables us to differentiate from other banks by leveraging the Q2 Innovation Studio to embed fintech solutions like Personetics within our digital banking platform.
“This will allow us to provide real-time insights and automated saving plans, helping our customers work toward their goals and financial decisions with confidence, all while creating stickier, deeper relationships with our account holders.”
