Canada-based financial software provider Fintel Connect has launched Fintel Check for BaaS, a new automated fintech partner monitoring tool for Banking-as-a-Service (BaaS) banks and middleware providers.

Fintel Check for BaaS is the latest product launched in Fintel Connect’s suite of growth marketing solutions, featuring a complex rules engine.

The new solution provides an automated, scalable solution to help BaaS banks achieve comprehensive monitoring of fintech partners’ marketing activities.

Also, it addresses the challenges faced by BaaS banks during the monitoring of fintech partner marketing activity, including compliance, audit trails, scaling, and managing costs.

By automating fintech partner marketing activities, Fintel Check for BaaS will save hours of manual monitoring time for compliance teams, said the financial software provider.

Fintel Connect CEO Nicky Senyard said: “We recognise the unique challenges BaaS banks face, so we developed a flexible, value-driven solution that caters to both emerging BaaS banks and those with more established operations.

“We’re committed to continuously improving our offering, guided by valuable insights from our incredible partners, to help build a safer and stronger fintech-bank ecosystem.”

Fintel Connect enables banks and fintechs to safely scale online through its specialised partner marketing platform, affiliate network, agency services and compliance engine.

Its Fintel Check offers BaaS teams, middleware providers, and fintech partners with tools required to optimise the performance safely and securely and ensure compliance and accuracy.

Building on its simplified oversight and automated key processes, it improves operational efficiency and allows teams to focus on growth, innovation, and building stronger partnerships.

Coastal Community Bank, a community bank in Northwest Washington, was one of the first banks to implement the Fintel Check product.

Coastal Community Bank CEO Eric Sprink said: “As sponsor bank opportunities continue to grow, it opens the door for new specialised technologies that can create greater operational efficiencies and scalability in this area.

“The Fintel Check product in particular gives compliance teams the ability to save time and increase their capability, and in a way that’s not cost prohibitive.”